Great storytelling in 30 seconds

Okay, so weird random fact that is necessary as set-up: I was the kid who used to shush people during commercial breaks. Always been fascinated by ads. Ads and music video clips. So I wanted to share an ad that’s been on TV lately. For anyone who’s engaged in telling stories, take a look at this. See how much they compress in 30 seconds? It’s truly impressive. I don’t know if it will sell dog food, but it certainly hit some key emotional notes for me. I was riveted. Thoughts?

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